The social network for political action
Crowdblue (formerly Crowdpac) is where Democrats organize, fundraise, and win. Our team led product design and engineering for the web platform and native mobile apps, reimagining a payments-first product into a full social network built for campaigns, community, and civic participation.
From payments platform to political social network
One place to discover campaigns, read news, take action on the issues you care about, and support candidates - without jumping between disconnected tools.
Campaign pages & fundraising
Candidate profiles with donation tiers, recent contributions, endorsements, and Stripe Connect payouts on every campaign.
Representatives & civic action
Endorse or oppose elected officials, contact lawmakers, browse leadership, and see recent donations - all from the web dashboard.
One network for every political action
Native iOS and Android apps for news, donations, and every civic action in your pocket - built to be the universal place where political participation happens, not a single-purpose donation page.
Strategy, messaging, and fundraising advice on demand
An AI campaign coach gives candidates and organizers instant guidance tailored to their race - messaging angles, fundraising tactics, and strategic next steps, without leaving the platform.
Campaign strategy & messaging coach
Built into the home feed and campaign workflows, the coach understands each race and surfaces actionable advice - not generic tips. Candidates get help shaping their story, refining outreach, and planning the next move from one pane.
What the coach helps with
Campaign strategy
Race-specific guidance on positioning, voter outreach, and tactical next steps based on your office and district.
Messaging & talking points
Drafts and refines campaign copy, social posts, and stump speech angles tailored to your audience and issues.
Fundraising tactics
Suggests donation asks, tier structures, and outreach cadences that fit your campaign stage and goals.
Design and engineering end to end
Imajine owned UX/UI design and full-stack development across web and mobile. We rebuilt core flows around community and content, not just checkout, so users could follow campaigns, join discussions, and act on news in the same session they donate.
Under the hood, Stripe Connect still powers compliant campaign contributions, now embedded inside a social product that feels like a modern network rather than a standalone fundraising widget.
Tech stack
React Native and React on the front, Node.js and MongoDB on the back, with Stripe Connect for compliant political payments.
React Native
React
Node.js
MongoDB
Stripe Connect
AWS
Why this stack
React Native let us ship consistent social and fundraising flows on iOS and Android from one codebase. React powered a responsive web experience for organizers managing campaigns at a desk. Node.js and MongoDB handled high-volume feeds, profiles, and engagement data, while Stripe Connect routed compliant contributions to the right campaigns.
The impact
Crowdblue grew into a destination where millions of users engage with campaigns - not just a checkout flow. News, community, civic tools, fundraising, and AI-assisted campaign coaching live in one product on web and mobile.